project type
Creative | Design | Retouch
year
2023
my role
Lead Designer
client
Sky
Campaign Overview
Naturalist and conservationist Steve Backshall takes the viewer closer to the most iconic, mysterious, and threatened whales and their dolphin cousins. He free-dives in the Atlantic, Pacific, and Indian Oceans, meeting sperm whales, humpback whales, orcas, and bottlenose dolphins along the way, revealing complex social relationships, surprising hunting techniques, and more. The brief was to design key art that gets the viewer closer to the most iconic, mysterious and threatened mammal in the natural world. In my role as a designer, I created the key art and title art.
key art
Audience Insight & Proposition
Get closer to the most iconic, mysterious and threatened mammal in the natural world. Fans of National Geographic and Sky Nature will want the documentary to get them to the depths of the ocean and closer to mammals they can only dream of seeing in real life.
On Platform
Alternative concepts
