project type
Creative | Design
year
2025
my role
Lead Designer
client
Sky
Campaign Overview
Amsterdam Narcos tells the arresting story of how Amsterdam transformed from a liberal haven in the 1970s into Europe’s drug capital by the early 2000s, fuelling the drug pipeline to the UK. What began with tolerance of hash dealing spiralled into a violent underworld of ecstasy-fuelled raves, cocaine smuggling, and the birth of organised crime. In my role as a creative designer, I collaborated with the creative team at Sky and Chris Labrooy(3D artist). In the latter stages, I served as art director and oversaw the 3D build, retouching process as well as the campaign delivery.
key art
Audience Insight & Proposition
The objective from the brief was to to address the gradual decline in viewing across the Narcos series and re-engage audiences with imagery that feels new and fresh. The audience is fans of the Narcos series and the secondary audience is those who are interested in Amsterdam’s nightlife and party scene, not typical docs viewers.
On Platform
Alternative concepts
