project type
Creative | Design
year
2026
my role
Lead Designer
client
Sky
Campaign Overview
Following the success of S1, Saturday Night Live UK returned for season 2, bringing back the fast paced sketches, live performances and unpredictable comedy. The challenge was to recapture the show's lo-fi, dynamic energy while incorporating its established brand colours. As the sole designer on the campaign, I worked closely with the creative team at Sky to develop the visual approach, from initial concepts and typography through to the final artwork and its rollout across digital, social and OOH placements.
key art
out of home
Audience Insight & Proposition
The objective was to build on the success of Series 1 and create a campaign that reflected the show's distinctive personality, while generating excitement around its return. The primary audience was existing fans of Saturday Night Live UK and viewers familiar with the SNL format. The secondary audience was younger, comedy-loving viewers who might discover the show through social media, its guest hosts or individual sketches. The campaign needed to feel bold, playful and immediately recognisable, capturing the energy of live television without losing the show's established identity.
On Platform
Alternative concepts
