project type
Creative | Design
year
2025
my role
Lead Designer
client
Sky
Campaign Overview
King of the Apocalypse takes us into the heart of the American militia movement with Dakota Adams, the de-radicalized son of Stewart Rhodes – founder of the Oath Keepers who is now serving 18 years in prison for his role on January 6. With exclusive access to Rhodes and framed by the unique perspective of his estranged family, we tell the story of the enigmatic militant leader’s origins, his turbulent family life, and his descent into paranoia and extremism. In my role as a designer, I designed and created the key art. In the latter stages, served as art director and oversaw the retouching process as well as the campaign delivery.
key art
Audience Insight & Proposition
A deep, personal examination of America’s far right militia groups, featuring first-hand accounts from the family of Stewart Rhodes, notorious leader of the Oath Keepers and an infamous figure in American culture The campaign needed to be sensitive, but appeal to those curious of American politics and concerned about the rise of violence and division across the pond.
On Platform
Alternative concepts
