Campaign Overview
Naturalist and conservationist Steve Backshall takes the viewer closer to the most iconic, mysterious, and threatened whales and their dolphin cousins. He free-dives in the Atlantic, Pacific, and Indian Oceans, meeting sperm whales, humpback whales, orcas, and bottlenose dolphins along the way, revealing complex social relationships, surprising hunting techniques, and more. The brief was to design key art that gets the viewer closer to the most iconic, mysterious and threatened mammal in the natural world.
In my role as a designer, I created the key art and title art in collaboration with Johnny Ace (Creative Director). In the latter stages, served as art director and oversaw the retouching process as well as the campaign delivery.
Key Art
Audience Insight
Nature documentaries allow me to go to the depths of the ocean and get me closer to mammals I could only dream of seeing in real life. I am fascinated by the vastness of the ocean and the creatures that inhabit it
Proposition
Get closer to the most iconic, mysterious and threatened mammal in the natural world
On Platform
Alternative concepts
Credits
Creative Director: Johnny Ace
Creative, Design & Art Direction: Jared Lafone
Retoucher: Adrian Mitchell
Production: Daniella Artry
Account Manager: Frances O'Brien