Campaign Overview
A unique, three-part series, which explores how animals use sound to communicate, thrive and survive in the natural world. Incredible footage captured throughout the documentary series will give viewers an intimate look at how baby caiman communicates with each other from within the egg, how lions and hyaenas battle in the dark using sound, how a strange fish baffled residents with its eerie hum, and how some birds have mastered the art of mimicry to remarkable effect. Packed with insight and new scientific discoveries, Secret World of Sound with David Attenborough will transport viewers into the natural world for an unforgettable experience full of wonder.
In my role as a designer, I created the key art, episodic art and title art in collaboration with Johnny Ace (Creative Director) Kay Patel (Senior Designer) and Tim Brookes (Creative). In the latter stages, served as art director with Kay, oversaw the retouching process as well as the campaign delivery.
Key Art
Audience Insight
I am fascinated by the hidden wonders of nature and enjoy immersive, visually stunning documentaries that reveal new perspectives on the animal kingdom through expert storytelling and cutting-edge science.
Proposition
Unlock nature’s hidden symphony as Secret World of Sound with David Attenborough reveals the extraordinary ways animals communicate, hunt, and survive using sound
On Platform
Alternative concepts
Credits
Creative Director: Johnny Ace
Design: Jared Lafone, Kay Patel
Creative: Tim Brookes
Retoucher: Adrian Mitchell, Kristina Stankeviciute-Polezajeva
Production: Jade Ampofo
Account Manager: Frances O'Brien