Campaign Overview
Sky Original Klitschko: More Than a Fight offers viewers unprecedented access to former heavyweight boxing world champion Vitali Klitschko, along with his brother Wladimir, who together dominated the sport for more than a decade. Now the longest serving Mayor of Kyiv, this feature-length documentary charts Vitali’s journey from the ring to political office, ultimately leading the defence of the capital when it was attacked by Russian forces in February 2022.
I assisted Steve Stacey (Senior Designer) in creating the key art and title art along with Johnny Ace (Creative Director) Rosie Lewis (Junior Creative).
Key Art
Audience Insight
I am drawn to inspiring stories of resilience, discipline, and triumph, with a keen interest in boxing, sports legends, and the personal journeys that shape iconic athletes both inside and outside the ring.
Proposition
Step into the ring with Klitschko: More Than a Fight—an intimate look at the legendary boxing brothers, revealing their journey from the sport’s biggest stages to their fight for a greater cause beyond boxing.
On Platform
Out-of-Home
Credits
Creative Director: Johnny Ace
Design: Steve Stacey, Jared Lafone
Junior Creative: Rosie Lewis
Retoucher: Chris Roome
Production: Monica Macasieb
Account Manager: Pav Deol