Campaign Overview
King of the Apocalypse takes us into the heart of the American militia movement with Dakota Adams, the de-radicalized son of Stewart Rhodes – founder of the Oath Keepers who is now serving 18 years in prison for his role on January 6. With exclusive access to Rhodes and framed by the unique perspective of his estranged family, we tell the story of the enigmatic militant leader’s origins, his turbulent family life, and his descent into paranoia and extremism.
In my role as a designer, I created the key art in collaboration with Johnny Ace (Creative Director) and Rosie Lewis (Junior Creative). In the latter stages, served as art director and oversaw the retouching process as well as the campaign delivery.
Key Art
Audience Insight
Both curious and concerned about the political forces & movements in America that are pushing it towards division and violence.
Proposition
A deep, personal examination of America’s far right militia groups, featuring first-hand accounts from the family of Stewart Rhodes, notorious leader of the Oath Keepers and an infamous figure in American culture
On Platform
Alternative concepts
Credits
Creative Director: Johnny Ace
Creative & Design: Jared Lafone
Junior Creative: Rosie Lewis
Title Art Designer: Amy Gibson
Retouch: Nick Gould, Sophie Wade, Lee Binding
Production: Bahareh Golchin
Account Director: Louise Williams