Campaign Overview
This new three-part true crime documentary series follows the decade-long police investigation into Dena Thompson, who became better known as The Black Widow. Using Lonely Hearts columns to lure a succession of husbands and dozens of lovers into her life, she was able to coerce them into giving up their life’s savings, their homes, their families and their freedom based on her bizarre but convincing stories.
In my role as a designer, I collaborated with Johnny Ace (Creative Director) and Justin Metz (3D artist). In the latter stages, I served as art director and oversaw the 3D build, retouching process as well as the campaign delivery.
Key Art
Audience Insight
True crime fan, but the killers are almost always male and storylines are often quite 'samey'. Seeing something that challenges the traditional narratives of the genre, with different viewpoints offering a more nuanced understanding of the criminals.
Proposition
Uncover the unbelievable story of how three male victims were deceived, defrauded and abused by one woman
On Platform
Alternative concepts
Credits
Creative Director: Johnny Ace
Creative & Design: Jared Lafone
R£D Build: Justin Metz
Production: Buffy Pond, Hina Phillips
Account Director: Frances O'Brien